The Daniela Collection is all about satin nightwear and sexy lingerie with exciting fashions and alluring designs.
I came from the Czech Republic to Britain over 16 years ago to study and settled down here to live and work. Meanwhile, I continued to return to my home country whenever to buy the glamorous and beautifully made nightwear and underwear I favoured. One year, whilst on a shopping trip, I decided that there was clearly a niche in the market for these ultra feminine garments in Britain and began to research manufacturers in Central Europe. I was looking particularly for small, artisan businesses that were making unique high quality pieces which cannot be found on the High Street.
When I was growing up in the Czech Republic, looking feminine was always important to Czech women and, once the market opened up, the number of stylish designers and manufacturers grew to meet the demand. The attention to detail and the quality of craftsmanship was exactly what Czech women demanded. Since I have lived in Britain I have been aware that British women are equally keen to look feminine and to please themselves. This is reflected in the clothes they wear. I have spent nearly a year travelling around central Europe selecting exactly the right range of garments that is distinctive and will suit the sense of style much-loved by women everywhere.
The range, called Daniela Collections, includes beautiful nightdresses, dressing gowns, bras, thongs, briefs and French knickers all of which are sexy and make women feel special, whilst being well-made and practical enough for regular use. The original concept was to market the collection to women over 25 but I have already discovered that the items, particularly the nightwear, are equally appealing to women of all ages.
Whilst the site is primarily aimed at women buying for themselves, the designers helped to give the site man- apeal, to encourage husbands and boyfriends to enjoy using the site to select gifts for their partners.
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